Does Incorporating a Company in Ontario Guarantee Full Name Protection?


Incorporating a company in Ontario, Canada, offers many benefits, including limited liability protection and the ability to conduct business under a distinct legal entity. However, it’s essential to understand that incorporating a company does not automatically guarantee full name protection. In this blog post, we will explore the nuances of name protection for incorporated companies in Ontario and how Falcon Law PC can provide legal guidance to help safeguard your company’s name. If you have concerns about name protection or require legal assistance, please contact Falcon Law PC at 1-877-892-7778 or reach out via email at

The Business Name and Corporate Name Distinction:

It’s crucial to differentiate between a business name and a corporate name:

  • Business Name: A business name is the name under which a company conducts its operations. It is also known as a “trade name” or “doing business as (DBA)” name. Registering a business name provides limited protection within the geographic area where it is registered.
  • Corporate Name: A corporate name is the legal name of a corporation as registered with the Ontario government. It is the name that appears on the corporation’s Articles of Incorporation. A corporate name is unique and cannot be identical or misleadingly similar to any other registered corporate name in Ontario.

Name Protection for Incorporated Companies:

Incorporating a company in Ontario does provide a level of name protection within the province. When you register a corporate name, the government ensures that no other corporation can have the same or a confusingly similar name within Ontario. This protection is intended to prevent confusion among consumers and stakeholders.

Limitations of Corporate Name Protection:

While incorporating a company offers certain name protection benefits, it’s essential to recognize the limitations:

  1. Provincial vs. National Protection: Corporate name protection is typically limited to the province in which the company is incorporated. If you want nationwide name protection, you may need to consider federal incorporation under the Canada Business Corporations Act (CBCA).
  2. Trademark Considerations: Registering a corporate name does not provide trademark protection. To protect your name as a brand, you may need to apply for a trademark with the Canadian Intellectual Property Office (CIPO).
  3. Existing Business Names: The government may still approve a corporate name that is identical or similar to an existing business name or trademark if it determines that there is no significant risk of confusion. This can lead to disputes.
  4. Renewal and Maintenance: To maintain name protection, you must fulfill ongoing obligations, such as filing annual returns and renewing your corporation’s status.

Protecting Your Corporate Name:

To enhance the protection of your corporate name in Ontario, consider these steps:

  1. Trademark Registration: Register your corporate name as a trademark to secure exclusive rights to use it in connection with specific goods and services.
  2. Monitor for Infringements: Regularly monitor for any businesses using a name similar to yours, and take legal action if necessary to protect your brand.
  3. Legal Consultation: Seek legal advice from Falcon Law PC to understand your rights and options for name protection, including trademark registration.


Incorporating a company in Ontario provides a level of name protection within the province, but it does not guarantee full protection against all potential infringements or uses of similar names. To ensure comprehensive name protection and navigate any legal issues related to your corporate name, it is advisable to consult with experienced legal professionals. Falcon Law PC is here to assist you in protecting your company’s name and legal interests. Please contact us at 1-877-892-7778 or email us at for personalized legal guidance and support.

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